Sports Fitness


Many of the world’s greatest collective memories are preoccupations revolving around sports. From general team enthusiasts to avid fitness devotee, each path surrounds itself with distinct design imperatives, branding opportunities, and a profusion of destinations. Our unexpected path into this domain began upon winning an international competition to design Reebok’s first global concept store.


Holyfield Gym

Jeddah, Saudi Arabia


Reebok Flagship Stores



Reebok Sports Club / Design Development

north america